Summer New Media Agenda

From GrassrootsPedia

Summer New Media Training
June 25-26, Washington, DC

Day 1: Landscape and Tools
9:00-9:15 -- Introduction and Welcome: Heather Cronk, New Organizing Institute
9:15-10:15 – Making Sense of the New Media Ecosystem: Marc Laitin, AFL-CIO
10:15-11:30 -- Breakout

   * Beginner – Effective Email Writing: Lauren Miller, Blue State Digital
   * Advanced – Online Advertising: Daniel Mintz, MoveOn.org

11:30-12:30 -- LUNCH
12:30-2:00 – Breakout

   * Beginner – Software and Tools: Alan Rosenblatt, Center for American Progress
   * Advanced – Testing: Daniel Mintz, MoveOn.org

2:00-3:15 -- Small-Dollar Fundraising: Lauren Miller, Blue State Digital
3:15-3:30 -- Break
3:30-4:30 -- Compelling Case Studies: April Pedersen, Democracy In Action
4:30-4:45 -- Wrap-Up

Day 2: Strategy
9:00-10:00 -- Working with Blogs and Bloggers
10:00-11:00 -- Breakout

   * Beginner – Building a List: Roz Lemieux, Fission Strategy
   * Advanced – Best Practices for Assessing Online ROI: Shireen Mitchell, Digital Sistas 

11:00-12:00 -- Social Networking and Building an Online Community: Heather Holdridge, Care2; Allyson Kapin, Rad Campaign
12:00-1:15 -- LUNCH AND CONSULTING TIME
1:15-2:15 -- Breakout

   * Beginner – Principles of Web Design: Jordan Higgins
   * Advanced – Strategic Use of Video: Dan Manatt, PolitcsTV

2:15-2:30 -- Break
2:30-3:15 -- Breakout

   * Beginner – Online to Offline Engagement: Matt Ewing, MoveOn
   * Advanced – Distributed Events and House Parties: David Salie, Party2Win

3:15-4:00 -- Creating an Online Strategy: Steve Daigneault, Amnesty International
4:00-4:30 -- Building Capacity and Making the Case to Your Boss: Natalie Foster
4:30-4:45 -- Synthesizing Your Plan
4:45-5:00 -- Wrap-Up and Evaluation