Email campaign
From GrassrootsPedia
Contents |
Recommendations of low cost mass mailing providers for small orgs
- ngogroups.org
- Democracy In Action
- phplist - powerful, but may require more tech knowledge
- Mailman
- Campaign Monitor - Mailing Service, also includes templates and mailing FAQs
Powerhouse systems for mass mailing
Getting off of AOL and other's spam mail lists (or getting onto their prioritized mailer list)
- AOL
- MSN, Hotmail
- Yahoo
- Ask friends for contacts at these companies. Anyone that has a significant mail list has contacts at these companies and should be able to refer you to their contacts.
More Resources
- Direct Marketing Associations List - they have additional information on mass mailing best practices
- More campaign resources listed at Personal Democracy Forum
Perfecting your email
Screen shot : (can be used for saving a copy of the screen when someone views your email during testing) - on a PC hit Control-[Print Screen]. The print screen button is often a key that says [prt scr]. You can then paste this image into word or paint or photoshop. For Macs, Skitch is a great program to do screen shots.
Best Practices
- Mass Email, Technology and Technique
- Constructing Mass Emails - Nuts and Bolts
- Writing for mass email
- Rootscamp DC NGP debrief
- Mumble-Free Strategies
- Executing a Fundraising Email Series
- Do Email Silences Matter?
- Do Images Help or Hurt Emails?
