Data

From GrassrootsPedia

Contents 1 Overview 2 Software/Vendors 3 Case Studies 4 Related Topics 5 Best Practices

Overview

Data the surveying of public opinion

1. Registered and un-registered voting aged people
   1. contact information
   2. . vote history
   3. geography
   4. political geography
   5. political information (partisanship, vote history)
   6. race and ethnicity (last name vs last name and census vs …)
   7. commercial information (standard DNC / Catalist InfoUSA fields)
   8. additional information (info that you rarely find)
2. Modeled fields
   1. Partisanship
   2. Candidate support
   3. Issue interest
   4. Contribution data to the campaign
   5. Political donations data, as allowed
   6. Email appends to voter file

• Precinct level

1. NCEC targeting data
2. Past results data

• Information based on other geographies

1. Census level data appended to the individual
2. Media market

Software/Vendors

1. Basic Data (Catalist, State Party, Blaemire, …)
2. Commercial data (Ethnic Technologies, …)
3. NCEC

Case Studies

Related Topics

Best Practices

• Micro-Targeting, Voter Files and Data Management

RootsCamp Data sessions

• America Votes
• DNC Modeling
• List Enhancement
• Modeling For Dummies
• NGP
• Student Organizing
• Voter Files