Customer Relationship Management
From GrassrootsPedia
- CRM
- Short for Customer Relationship Management. CRM entails all aspects of interaction a campaign or organization has with its constitutency. Computerization has changed the way organizations are approaching their CRM strategies because it has also changed a web user's behavior. With each new advance in technology, more of the relationship is being managed electronically. Organizations are therefore looking for ways to personalize online experiences (a process also referred to as mass customization) through tools such as help-desk software, e-mail organizers and Web development apps.
A CRM allow you to interact with your constitutents in a large variety of ways. Whether it be managment of huge donor and volunteer lists to sending out mass emails, a CRM is essential.
Contents |
Software/Vendors
- Blue State Digital
- Blue State Digital is a technology and strategy vendor that works only with progressive organizations. They provide a fully integrated CRM system.
- Capitol Advantage
- Capitol Advantage (Capwiz) is largest vendor of mass mailing services to elected officials, capwiz has cross-promotional deals with a wide variety of companies (like MSN, etc). They also maintain a database of congressional info and votes (congress.org).
- CiviCRM
- CiviCRM is a free open source CRM that can be integrated into Drupal/CivicSpace and Joomla/Mambo CMS systems.
- Convio
- Convio is software for Nonprofit Fundraising, Advocacy and Online Marketing
- Databank
- The Databank is a relationship management database, used to store information about constituents and communicate with them. Customized tracking of all people and contacts, built in reports, list upload, file export, built in bulk email, powerful searches, duplicate management, and relationship tracking.
- Democracy in Action
- Democratic Senate Campaign Committee offers Democracy In Action to all Senate campaigns.
- GetActive
- GetActive
- Grassroots Multiplier
- Grassroots Multiplier is a $7.5 million software platform that enables corporations and organizations to effectively grow, manage and mobilize their support base in order to increase their impact on public policy.
- Kintera
- Kintera Sphere™, Kintera's software platform, includes a customer relationship management system (CRM), a content management system (CMS), E-marketing, directed giving applications, P!N and FundWare.[1]
- Media Mezcla
- Media Mezcla is comprehensive software for Democratic campaigns, activists, and not-for-profit organizations.
- NGP
- NGP is a fundraising system used by the majority of congressional candidates.
- Salesforce
- [www.salesforce.com Salesforce] is a high-end online relationship management tool targeted at corporate sales organizations. Salesforce is free for nonprofits with up to 10 users. It offers basic to mid-level features for tracking donors as well as other constituents.
Best Practices
Related Topics
- Constituent database
- The Online Marketing (eCRM) Nonprofit Benchmark Index Study
- Analyzing software for Non-Profits
Constituent Relationship Management (CRM) software is also called Customer Relationship Management software in the business world. CRM's are a database of your constituents, for example your organization's members or your campaign supporters. The purpose of CRMs is to organize all the information about your constituents so that you can use it for interacting with them for contacting, mobilization, fundraising, etc. For your website, CRM's are the part of your website where people can put in their email address,
Software / Vendors
- Article: A Few Good Tools: Low Cost Constituent Databases
- Article: A Few Good Databases for Membership Organizations
- Democracy in Action
- Convio
- Get Active
- Blue State Digital
Best Practices
- Ten Common Mistakes in Selecting Donor Databases (And How to Avoid Them)
- Selecting Donor Management Software Toolkit
- Rootscamp Voter Files and Databases
