Course descriptions Aug 2006

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Contents

August 2006 New Organizing Institute Training Information

Day One, 8/28 Monday

Welcome & Speed Geeking 
Rosalyn Lemieux, Executive Director, NOI (Moveon.org Political Action)
Mid-Morning on a New Day in Progressive Organizing 
Mary Shull, Moveon.org, America Votes
Mass Email Technology & Technique - Presentation
Brendan Bush, Mayfield Strategy (Kerry, WakeUpWalmart.com)
Three Stages of Internet Outreach in a Campaign - Presentation
Jerome Armstrong, co-author, Crashing the Gates (MyDD, Forward Together PAC)
Writing Mass Emails - Presentation
Frank O'Brien, OMP
Mumble-Free Contest (breakout) - Presentation
Constructing Mass Emails - Nuts & Bolts - Presentation
Rosalyn Lemieux, Executive Director, NOI (MoveOn.org)
Writing Assignment & Q/A with Trainers 

Day Two, 8/29 Tuesday

Executing a Fundraising Email Series - Presentation
Madeline Stanionis, Donor Digital
Online Organizing Tools Show-and-Tell - Presentation 
Benjamin Rahn, ActBlue
Lunch
Brown bag with Vendor Mini-Bazaar (Vendor List)
Overview of Online Organizing Tools - Presentation
Alan Rosenblatt
Online Test and Learn Strategies - Presentation 
Jeff Regen, Defenders of Wildlife
Mocking up Web Tools for Development
Josh Hendler, DNC (Clark, Kerry)
Building a Killer Website - Presentation
Aaron Myers, Consultant (Gore, Edwards, Kerry)
CMS & CRM Explained - Presentation
Ann Yoders, Bronx Cash Register Consulting Company (CTSG))
Nothing is Viral - Presentation
Zack Exley, OMP (MoveOn.org, Kerry, Blair campaigns)

Day Three, 8/30 Wednesday

Review of Strategy Assignment with Trainers (breakout)
Communicating with the Communications Department - Presentation
Ari Rabin-Havt, Senator Harry Reid (Kerry, MoveOn Student Action)
Earned Media - It's Not the Size of Your List… 
Adam Green, MoveOn.org Civic Action (NJDSC, DNC))
Critical Cooperation - Internet & Field Work Together - Presentation
Tom Matzzie, MoveOn.org Political Action (Kerry, AFL-CIO)
Micro-Targeting, Voter Files & Data Management - Presentation
Judith Freeman, AFL-CIO (Kerry, M+R)
Managing & Leading Super-Volunteers - Presentation
Amanda Michel, Berkman Center for Internet & Society (Dean, Kerry))
Blogs - Lessons From Lamont, Hackett, Brown & Beyond
Tim Tagaris, Lamont campaign blogger (Sherrod Brown, DNC)


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