BootCamp 2009 Training Agenda

From GrassrootsPedia

2009 BootCamp Agenda and links to Presentations

Sunday, July 5

Campaigning Overview -- Joy Cushman, NOI, and Marlon Marshall
Building a Leadership Team -- Joy Cushman, NOI: [1]
New Media: Message, Money, Mobilization -- Cammie Croft, White House, Obama-Biden Transition Team, Obama for America
Essential Website Elements for Organizing -- Larry Hyunh, Blackrock: [2]
Evening Exercise: Build website and integrate CRM

Monday, July 6

Organizing and Social Movements -- Marshall Ganz, Harvard
Crafting your Campaign Identity -- Susan Markham, EMILY's List: [3]
Effective Campaigning With Email -- Adam Green, Change Congress and PCCC, and Lauren Miller, Blue State Digital
Email Writing: [4] Email Strategy: [5]
List Building -- Steve Daigneault, M+R Strategic Services: [6]
Evening Exercise: Build list, draft and launch emails message

Tuesday, July 7

Polling and Bannerbooks -- John Norris, Lake Research Group: [7]
Media Targeting -- Amy Gershkoff, Changing Targets Media: [8]
Online Advertising -- Andrew Bleeker, Axelrod, Kupper, Plouffe, & Del Cato: [9]
Social Media -- Shireen Mitchell, Digital Sistas
Video -- John Rohrbach, Bullseye Interactive Media
Online Fundraising -- Lauren Miller, Blue State Digital: [10]
Blogger Panel -- Greg Greene, Jane Hamsher, Amanda Terkel, Mike Rogers, Adam Green
Power -- Biko Baker, The League of Young Voters

Wednesday, July 8

Field: How We Built 10,000 Neighborhood Teams -- Betsy Hoover and Kevin Puleo, Organizing for America
How to Write a Field Plan -- Joy Cushman, NOI: [11]
Voterfiles and Political Data -- Josh Hendler, Democratic National Committee
Hands On the VAN -- Ethan Roeder, NOI
Youth Organizing -- James Hannaway, NOI, and Nicole Aro, Organizing for America: [12]
Evening Exercise: Write field plans, with new media integration, VAN exercise

Thursday, July 9

Progressive Movement Overview -- Greg Speed, America Votes: [13]
GOTV Best Practices -- Gina Schwartz, Analyst Institute
Election Protection and Voter Registration -- Eric Marshall, Lawyers Committee on Civil Rights: [14]
Early Voting, Vote by Mail, Election Day Registration -- Mary McClelland, Rock the Vote, and Merici Vinton, Organizing for America: [15]
Mobile, New Media, and Volunteers -- Scott Goodstein, Revolution Messaging
GOTV Prep -- Judith Freeman, NOI
Evening Exercise: GOTV Prep

Friday, July 10

GOTV work
Online Testing and Metrics -- Daniel Mintz, MoveOn: [16]
GOTV work
Resume Workshop at Capitol -- Anne Marie Ashburn, NOI, and Tom Manatos, Speaker Nancy Pelosi’s office
Announce Winner and Celebration

Saturday, July 11

Career Fair
Celebration and Closing