April Training Agenda

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Day 1: Landscape and Tools
9:00-9:45 -- Introduction, History, and New Media Ecosystem: Adam Green, Change Congress
9:45-10:45 -- Offline to Online and Back: Phil Aroneanu, 350.org
10:45-12:00 -- Online Communications and Campaign Design: Marc Laitin, AFL-CIO
12:00-1:00 -- LUNCH
1:00-2:15 -- Effective Email Writing: Lauren Miller, Blue State Digital
2:15-3:15 -- Breakout 1

  • Lay of the Land - Software and Tools: Alan Rosenblatt, Center for American Progress
  • Testing: Colin Holtz-Eakin, M+R Strategic Services

3:15-3:30 -- Break
3:30-4:30 -- Online Fundraising: Lauren Miller, Blue State Digital
4:30-5:00 -- Wrap-Up, Homework Review/Assignments, and Study Hall


Day 2: Strategy and Case Studies
9:00-10:00 -- Working with Blogs and Bloggers: Amanda Terkel, ThinkProgress
10:00-11:00 -- Breakout 2

  • Online Outreach and Marketing: Will Robinson, The New Media Firm
  • Building a List: Josh Peck, ONE Campaign

11:00-12:00 -- Building an Online Community (SN, video, etc.): Heather Cronk, NOI
12:00-1:15 -- LUNCH AND CONSULTING TIME
1:15-2:15 -- Breakout 3

  • Case Study: MoveOn, Matt Ewing
  • Case Study: Genocide Intervention Network, Janessa Goldbeck

2:15-2:30 -- Break
2:30-3:30 -- Building Capacity and Making the Case to Your Boss: Natalie Foster, Organizing for America
3:30-4:30 -- Using Online Organizing to Build Coalitions: Adam Green, Change Congress
4:30-4:45 -- Synthesizing Your Plan
4:45-5:00 -- Wrap-Up and Evaluation


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