Using New Media to Tell the Story


Lesson 1) Using New Media to Tell the Story



In this session, Rebuild the Dream’s Natalie Foster talks us through effective storytelling through using a challenge, choice, and outcome to demonstrate an individual’s values, and how taking action on a particular issue can tie people back to a larger community or movement. She then covers some specific tools for story-telling online, including Storify, Tumblr, and web video. Finally, she suggests ways not only for the campaign or organization to tell a story, but for campaigns and organizations to encourage supporters to tell their own stories.

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Other resources:
  • Advanced Framing the Narrative
  • President Obama: Fire Ed DeMarco, by Rebuild the Dream
  • Rebuild the Dream on Storify
  • Tumblr
  • Upworthy
  • NOI Toolbox: Story of Self
  • NOI Toolbox: Story of Us & Now
  • NOI Toolbox: Analytics and Testing


  • End Training

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