Lesson 1) Using New Media to Tell the Story
In this session, Rebuild the Dream’s Natalie Foster talks us through effective storytelling through using a challenge, choice, and outcome to demonstrate an individual’s values, and how taking action on a particular issue can tie people back to a larger community or movement. She then covers some specific tools for story-telling online, including Storify, Tumblr, and web video. Finally, she suggests ways not only for the campaign or organization to tell a story, but for campaigns and organizations to encourage supporters to tell their own stories.
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