We believe that every campaign and every action needs a strong theory of change. In this session, we'll cover what having a strong theory of change means in the context of an online campaign and how to create authentic and plausible actions. People have to know that when they sign a petition, their action has a path to creating real change or changing power. Through case studies and a review of the Theory of Change strategy session, you'll understand how to apply this thinking to your campaigns and actions.
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