Lesson 1) Developing Your Message

Progressives tend to make the same mistake over and over that others think like us and believe what we believe. Not everyone does think the way you do; people don’t relate to facts very well. No one ever decided to march on Washington by looking at a pie chart!

• Tell a Story – do not do a Lecture (6 minutes in the absolute maximum; minimum, hone down your message so that you can deliver it in seconds)
• Emotion before Facts - Reach someone’s heart so they open up their ears
• Key Q's - Why are you running? What is this campaign really about? Why are you a progressive?
• Conviction - Speak from your heart, think with your head. Tell a personal story.

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