New Organizing Institute

Post Mortems & Case Studies

Instructor(s): NOI

Whether your electoral work this year ended in smashing success or disappointing failure, there's a lot to learn for future campaigns. Leading a rigorous post mortem process and developing case studies from your work can help you lead a more effective campaign in the future, and teach others to do the same.

Begin Training »

Closing Down Your Campaign

Instructor(s): Joy Cushman

The work doesn't end on Election Day. Learn how to close down in a way that still builds power for the future.

Begin Training »

Public Speaking

Instructor(s): NOI

Senator Chris Coons discusses tricks you can use to get yourself past the initial wave of nervousness that comes in the first fifteen minutes of a speech. Learn how to engage your audience to make public speaking less scary.

Begin Training »

Maximizing Your Communications Budget

Instructor(s): NOI

Riley Sutton of Changing Dynamics Political Consulting firm leads us through an overview of tactics to maximize your communications budget in the final days before the election. Riley takes us through ways to stretch your mail budget, and the ups and downs of other communications. The session concludes with tips on how to create a personal touch, and how to best ‘sandwich’ or schedule the timing of communications to set yourself up to win.

Begin Training »

Leading Great Early Vote Events & Door-to-Door

Instructor(s): NOI

In this session, we'll cover the basics of organizing effective early vote actions, including rallies, marches, and door-to-door events, as well as creating a weekly campaign schedule to include early vote events.

Begin Training »

Early Vote and Vote By Mail Strategy

Instructor(s): NOI

Karen Gasper shares her experiences in early vote and vote-by-mail strategy. She begins by clearly defining early vote and vote-by-mail options, pointing out how they vary by state. She then leads participants through an overview of creating an Early Vote program – including timeline, targeting, and programming.

Begin Training »

NOI OnDemand

Instructor(s): Katie Ellis

Can't find the links to that webinar you liked? We've got you covered!

Begin Training »

VAN My Campaign & My Calendar

Instructor(s): Katie Ellis

NOI Data Training Manager, Katie Ellis, shares an overview of the VAN Tool – My Campaign. Beginning with the motivation for using this tool – Katie then leads a live demonstration of how to use its basic functions in order to best manage your volunteer data for an effective volunteer program.

Begin Training »

Advanced Fundraising

Instructor(s): NOI

Kate Coyne-McCoy reviews key fundraising strategies, and goes into depth about how to manage effective call time and get the most out of your finance program.

Begin Training »

Staying on Message

Instructor(s): NOI

In this session, Chris Cassidy lays out some ways to think about your message as the most effective way to communicate your values, and then details strategies for both delivering your message in the most effective way, and staying on message in tough situations.

Begin Training »

Mail and Literature

Instructor(s): NOI

Joel Rivlin, Senior VP of Pivot, guest trains sharing his wisdom and expertise on political mail and literature. Beginning with an overview of the role that direct mail can play in a campaign, Joel then shares specific tactics that campaigns can use to make direct mail more effective, as well as some general best practices to design, strategize and advocate for an effective mail program.

Begin Training »

Aspirational Messaging

Instructor(s): NOI

In this session, Alex Cole sets up a framework for building your campaign message on aspirations and values that appeal emotionally to wide swaths of voters, and details specific strategies for discussing policy and biography in the context of a broader aspirational message.

Begin Training »

Vote Goals and Targeting

Instructor(s): NOI

Tom Bonier of Clarity Campaign Labs details a process for defining a clear win number, and how to target voters and design a program to build the support to get to your win number.

Begin Training »

Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns

Instructor(s): Joy Cushman

Campaigns are about more than just who can run the best ads. When campaigns engage constituents as a core part of the process, they build momentum for real civic participation, and an infrastructure that creates power for the long term. We're proud to present this manual. It is written with a congressional-level campaign in mind, but the principles are applicable to races big and small.

Begin Training »

Volunteer Recruitment & Capacity Planning

Instructor(s): Katie Ellis , NOI

Campaignsick's Nancy Leeds covers strategies for identifying and recruiting volunteers, planning for long-term capacity to start a volunteer program, and ramping up to Election Day.

Begin Training »

Managing Staff & Volunteers

Instructor(s): Katie Ellis

Elizabeth Brown of The Management Action Center introduces systems to better manage staff and volunteers in our campaigns and organizations. This webinar covers best practices for setting expectations and goals, communicating with staff, hiring, delegating responsibility, and providing feedback.

Begin Training »

Media & Blogger Outreach

Instructor(s): NOI

Greg Greene covers strategies for assembling a press and blogger list, and tactics to pitch specific reporters and bloggers with your message.

Begin Training »

Building Your Website

Instructor(s): Sarah Baker

Learn basic web design principles, and watch a webinar with the Candidate Project's resident web design guru, Sarah Baker. Learn how to build a website specifically for your local campaign.

Begin Training »

Campaign Literature

Instructor(s): Sarah Baker

Sarah Baker of the Candidate Project tells us what should be included in campaign literature and how to develop a strategic mailing

Begin Training »

Campaign Fundraising Tactics

Instructor(s): Susan Markham

In this session, Susan Markham tells us which data and tools are necessary for a local campaign's fundraising

Begin Training »

Communications, Media, and Message for Local Campaigns

Instructor(s): NOI

Guest trainer Shuya Ohno, national field organizer of the National Immigration Forum, teaches us strategies for developing a successful message, gives us tips to stay on track with broadcasting that message, and the basics of how to communicate your message via traditional media, including press advisories and press releases, to social media and the web.

Begin Training »

Staffing

Instructor(s): NOI

Matt Stoller, Legislative Assistant discusses working on the hill, and Marc Laitin, AFL-CIO discusses the effect of the internet on organizational structure at The New Organizing Institutes' Summer New Media Training in Washington, DC.

Begin Training »

Campaign Management

Please provide the following information to receive access to this resource.