This training integrates our core curriculum in data management, new media, field, and campaign leadership. Participants will learn to build and run an engagement campaign. This is a hands-on training experience, where participants will have opportunity to learn and test new skills, and build community with both new and experienced campaign professionals.
Public Narrative: Story Telling to Move Others to Action, is a 2-day workshop. On the first day, you'll learn to develop your personal story and find new ways to tell the story of your community, and invite others to join you in action. On the second day, we'll cover the art of applying your story in different settings, including 1-1 meetings, crafting a stump speech, developing an online narrative, and creating powerful video and multimedia.
Advanced Online Organizing is a 2-day course for current New Media practitioners who are looking to build their knowledge and skill set. We'll cover advanced strategic and tactical topics, examine some of the newest, cutting edge practices, and examine recent movements to see how social media and online engagement can drive and support real-world actions.
Have you ever wondered how the pieces of your New Media program fit together? Interested in building an online program that adds real value to your campaign, but not sure where to start? Then you're a perfect fit for our upcoming course, New Media Fundamentals. This two day training takes place in Berkeley, California. Registration is $300 per person, and will be handled on a first come, first served basis.
It's an old adage: if you don't tell your story, someone else will tell it for you. But how do you craft a narrative and message for your campaign that will engage your audience to join you and take action? What steps are needed to earn media coverage? How can you leverage the power of online organizing to build and reinforce your message? And how can you strategically place ads across media to ensure that your narrative is heard?
With the signing of Lily Ledbetter in 2009, the fight for women's rights in America reached a new milestone. But it didn't take long before women came under attack again. In just the last few months, far-right conservatives have launched attacks on reproductive rights, access to contraception, equal pay, and equal treatment for women in the workplace, the public sphere, and the home.
New Media BootCamp is recognized as the top training program for digital organizers in the country. This immersive, weeklong program trains organizers in all the skills they'll need to take on a leadership role in new media. BootCamp takes place April 28-May 5 in Washington,
Almost overnight, Trayvon Martin's tragic story became a global news headline that put the issues of racial justice, inequality, and gun laws in the public and political dialogue. But the story didn't break the next day. It took nearly three weeks before it caught fire. And the story wasn't pushed into the public sphere by news media; it was driven by social media and online organizing, until traditional outlets took notice.
This two-day training will focus on the fundamentals of political data and voter targeting. It will cover how online voter files are created and used, using Excel for data hygiene and analysis, and setting vote goals, and incorporating NCEC, polling data, and predictive models into targeting considerations.
Public Narrative: Story Telling to Move Others to Action, is a 2-day workshop. On the first day, you'll learn to develop your personal story and find new ways to tell the story of your community, and invite others to join you in action. On the second day, we'll cover the art of applying your story in different settings, including 1-1 meetings, crafting a stump speech, developing an online narrative, and creating powerful video and multimedia.
Artists have a different relationship to the world, and a unique space to occupy in activism and politics. The ability to move others through art, both emotionally and physically, has long been known. When combined with political meaning, artwork has the ability to shift perception of our causes and candidates. Many modern movements have been supported and augmented by art, and in some cases art has provided the catalyst for a movement's rise.
Modern organizing increasingly relies on data and technology to inform action strategies. This is the opportunity for aspiring political data managers to learn the tools of the trade. From setting goals and measuring progress, to targeting voters for field programs, to using data to drive decision-making, this 6-day course will equip students to manage data programs for electoral or advocacy organizations.