In 2008, an estimated 1.9 million voters did not cast a ballot for one simple and solvable reason: they did not know where to go. As organizers, we know how frustrating it can be when people want to engage and want to vote, but don't know how. And when we don't have the resources easily available to give them the information they need, we miss opportunities.
"Where to vote" is among the most basic pieces of the democratic process, yet NOI's research suggests that millions of Americans don't vote because they don't have access to that information. Between ballots cast at the wrong polling place and ballots lost when voters simply don't know where to go on Election Day, Lost Voters, Lost Votes outlines how and where we lost those voters, and gives some suggestions about what we can do about it.