Ever wonder what makes a political email tick? Why a few pharagraphs can raise hundreds of thousands of dollars? And where you can learn how to do it?

In July 2011 the New Organizing Institute ran their annual 'New Media Bootcamp', a week-long campaign simulation and training exercise to train the next generation of progressive new media organizers in the finer arts of campaign website development, targeting, analytics, fundraising, search engine optimization and writing a good email. The following presentation, given by Democratic National Committee Director of New Media Campaigns and NOI trainer Matt Compton, went over best practices by campaigns.

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