This two-day training will focus on the fundamentals of political data and voter targeting. It will cover how online voter files are created and used, using Excel for data hygiene and analysis, and setting vote goals, and incorporating NCEC, polling data, and predictive models into targeting considerations.
This training will help you make sense of the data using the best science. We'll teach you the tools and the theory, so you can go into the field with confidence that you're focusing your efforts in the most effective ways.
Participants will learn through lecture and practice, and will leave with an understanding of how to effectively target voters for electoral and issue campaigns.