Guest author Dominic Campbell of FutureGov Consultancy will be joining us for breakfast at the NOI office this Friday to discuss the use of new media in the recent UK elections. You can RSVP here. We've retained the Anglicized spelling to humour him.

People who follow my writing (those lucky few!) will know it only comes in 2 flavours (u intended - you'll just have to deal with me blogging in English (UK) I'm afraid!). There's tweets (lots of) or essays (these cause me physical pain). For all our sakes I'm going to try to pitch this one in an unusual middle ground for me, but if you want to read more of my (unfinished) thoughts and reporting from inside the Labour Party camp on the campaign check out my personal blog, Socialish.

Instead I'm going to give you the notes that I'll be talking to on Friday at the breakfast briefing at NOI. So if they don't mean anything to you, tough. You'll just have to come and quiz me over a coffee and a bagel...

It was the UK's first digital election - or was it?

Plenty of debate over this one. How about I tell you how it was and you tell me what you think from an objective point of view? From my point of view the main thing was who decides whether it was a digital election or not - what the Parties do or what the People do. The Parties probably scored a B- on average in my opinion but the People were on fire and really made it what it was.

We had TV debates!

Seriously. No joke. These were our first TV debates. 2010 was the year the UK caught up with countries like Afghanistan.

We copied Obama - sort of

Parties realised Obama might have been on to something. And then took a lot of the fun out of it.

Political PR over personable politics

As much as some of us tried, and at times succeeded, political PR and posturing still won out. Who cares whether the next election is digital or not, I'd just like it to be personable and a little more real (people like Ed Miliband, in the running for Labour leadership currently, give me hope).

Hashtags were all the rage

Whether #welovethenhs or #changewesee, #votelabour to #votecats they were all at it (definitely one for explanation on Friday).

Until then.

Follow Dominic on Twitter @dominiccampbell.