New Organizing Institute
Saturday, April 22, 2006
Small campaigns
Today I made a presentation at the DLCC Caucus Director training. The DLCC works with many hundreds of state legislature races all over the country. The directors had a ton of questions about the Internet. Here were the main ones:
  • Should we buy email lists?
  • How much should it cost to put up a campaign web site and how long should it take?
  • Why can't we find one-stop consultants -- like we can for direct mail -- who can provide web sites, email writing and Internet strategy all for a flat fee?
  • Should I let my candidate blog? And how can I manage his posting so that we don't give the opposition material to slam him with in TV ads for the next eight months?
  • Should we spend $10,000 for a viral video ad for our state senate district? And will it go viral?
  • Should our candidates take their campaign lists to the legislature? (And send those folks legislative updates?)
I think I'll put these questions up on the NOI WIKI (which by the way is a very in-progress work in progress!) and see if I can't get some other Internet folks to give their answers. Because of the way WIKI's work, you'll be able to see our debates (if they happen) on the discussion pages.
 
Tuesday, April 18, 2006
Site updated
OK -- Colin was able to update the website and put some pictures up there. So things are a big more current. Yay!
 





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