NOI curriculum

Folks have been asking about our curriculum -- about just what it is we're teaching these new recruits. The online organizer curriculum is a work and process and the members of this first class are going to be our guinea pigs. We hope to start publishing presentations and other materials after this first training based on the feedback we get from the trainees. And then, as we support them through their first online organizer jobs, the idea is that we'll be able to constantly refine what "the Education of an Online Organizer" requires, and adjust our curriculum as needed.

At this training, we're going to have some of the most experienced online organizers, fundraisers, communicators and bloggers breaking down what they've learned in their work with organizations and campaigns. Many of these folks are the pioneers of this new field of online organizing. Here are just about all the topics we'll be covering in this packed week:

• Web Application Programming concepts
• Using a CMS & CRM
• Writing for emails (intensive writing workshop and several simulation exercises)
• Fundamentals of Direct Marketing and Grassroots Fundraising
• Email fundraising campaigns
• Internet field organizing tools and techniques
• Mass email technology and technique
• Concepts of Relational Databases
• Targeting and dealing with voter file data
• How to mock up ideas so that software developers can make them real
• Online ads and search optimization
• Blog politics
• Care and Feeding of Super Volunteers
• List building options and non-options
• Managing tensions between Communications and Internet departments

We're also having many sessions on traditional campaign topics. These include:

• Campaign planning and budget
• Field fundamentals
• Phone and Canvassing programs
• Research and Polling
• Message crafting
• Earned media and Paid media

  ¶ posted by Zack Exley @ 3:58 PM